Kevin Rose has launched a newsletter called Foundation which aims at conducting interviews of entrepreneurs, product reviews, providing access to beta’s and more. This newsletter is available for $3 per month or alternatively you can see the interviews for free a week later on Revision3, youtube or his own site.The first interview is with Jack Dorsey who invented Twitter. He discusses how he got into the project and his love for maps, cities and dispatching. Well worth a look.
I have just watched an interesting ted talk from Barry Schwartz around rules and incentives and how they impact peoples output. As Schwartz discusses, this is not a new discovery however he explains some cases where allowing individual thinking can cause a dramatic improvements in peoples lives. I first discovered Schwartz from his book The Paradox of Choice: Why Less is More which investigates why too much choice leaves us unsatisfied with our selection.
I was on the Heathrow Express twice in the past few months and noticed a stream of video billboards creating an animation as we flew past them. The billboards are placed in tunnels so when the train goes into darkness they are quite effective, however I can’t recall any of the ads, just the technology! Tanya sent me a link to a company video on YouTube here.
The “command | shift | period” combination toggles hidden file visibility in Snow Leopard thanks to LifeHacker
According to Marketing Magazine, Nintendo are partnering with ITV’s Anc and Dec which effectively means TV advertising and promotion. Whats interesting here is that Nintendo UK particularly strict about collaborating with other brands when I have worked with them. Rather then the XBox and Sony models which are more open to other brands exploiting their IP within the respective companies offerings, Nintendo are only interested in integration and endorsements with their own products, if that happens to work for other companies and brands then all is good but they don’t have a platform with allows others to find opportunities to execute and exploit.
Interesting to see that Microsoft are actively looking to recruit for Project Nadal. All the jobs available are for Level Designers, UX Designers, Game Designers and Audio Directors so it will be quite a creative environment. Info can be found here.
Quite a bit has been made of this Visit Denmark video which was created by the Danish Tourist Agency. It has been featured all over the web including the “do gooders” The BBC as well as Digg and WTVO however I think that the video tells a story, it may not be the proudest story Denmark has to tell but it is probably the truest tourism story, especially if you compare it against commercials like this for Galway, Ireland.
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