A really interesting look into the value of Facebook advertising and the estimated value of likes for your brand. It appears that the people who are paid to “like” brands are causing a real problem with engagement of actual fans. Draw you own conclusions here but it is a real eye opener if you are considering using Facebook advertising.
I discovered this data brokerage service from GNIP which offers complete access to data sets from Twitter, Tumblr, Foresquare, WordPress and more, it also offers a partial service for companies like Facebook, Flickr, Instagram. I am not sure of the pricing model however it looks promising for large scale data mining. Check it out here
Really clever metaphor use of the social geo-location tools to raise awareness for HIV/AIDS
This is a really powerful tool presented by John Maeda at a recent Ted Talk – I would love to know about it but it is a area of real potential. You could possibly create this with interesting detail by scraping email, public blogs, Twitter, Facebook of public information and privately exchanged information from the parties involved.
A good talk with Sahil Lavingia who is the founder and CEO of Gumroad.com which aims to be a lightweight sales platform. An interesting stat about how long it takes customers to return to Starbucks if the leave their mobile V wallet.
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