Barry Schwartz on Ted…again

I have just watched an interesting ted talk from Barry Schwartz around rules and incentives and how they impact peoples output. As Schwartz discusses, this is not a new discovery however he explains some cases where allowing individual thinking can cause a dramatic improvements in peoples lives. I first discovered Schwartz from his book The Paradox of Choice: Why Less is More which investigates why too much choice leaves us unsatisfied with our selection.