I just watched the documentary on Arduino (Micro Controller) which details the history of the project and the people who got it off the ground. It was interesting to see the figures of how many boards have been sold and the volume of traffic to the website. I think Arduino is more in the main stream then I originally thought. I have done a 2 day course with Tinker.it (now seems to link to the Arduino blog) which I found as a great intro, and here is one of the reactive interface experiments I did using processing and Arduino.
I have just watched an interesting ted talk from Barry Schwartz around rules and incentives and how they impact peoples output. As Schwartz discusses, this is not a new discovery however he explains some cases where allowing individual thinking can cause a dramatic improvements in peoples lives. I first discovered Schwartz from his book The Paradox of Choice: Why Less is More which investigates why too much choice leaves us unsatisfied with our selection.
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