According to Marketing Magazine, Nintendo are partnering with ITV’s Anc and Dec which effectively means TV advertising and promotion. Whats interesting here is that Nintendo UK particularly strict about collaborating with other brands when I have worked with them. Rather then the XBox and Sony models which are more open to other brands exploiting their IP within the respective companies offerings, Nintendo are only interested in integration and endorsements with their own products, if that happens to work for other companies and brands then all is good but they don’t have a platform with allows others to find opportunities to execute and exploit.