sidetrack

I was on the Heathrow Express twice in the past few months and noticed a stream of video billboards creating an animation as we flew past them. The billboards are placed in tunnels so when the train goes into darkness they are quite effective, however I can’t recall any of the ads, just the technology! Tanya sent me a link to a company video on YouTube here.

September 20, 2009 Advertising

I found some very nice information graphics via Information Aesthetics about the Lisbon Treaty. The brief was from the European Anti-Poverty Network Ireland and was answered by MMM Design however I’m not sure I know that much more about the issues after watching it.

September 18, 2009 Design

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According to Marketing Magazine, Nintendo are partnering with ITV’s Anc and Dec which effectively means TV advertising and promotion. Whats interesting here is that Nintendo UK particularly strict about collaborating with other brands when I have worked with them. Rather then the XBox and Sony models which are more open to other brands exploiting their IP within the respective companies offerings, Nintendo are only interested in integration and endorsements with their own products, if that happens to work for other companies and brands then all is good but they don’t have a platform with allows others to find opportunities to execute and exploit.

September 17, 2009 Advertising

Quite a bit has been made of this Visit Denmark video which was created by the Danish Tourist Agency. It has been featured all over the web including the “do gooders” The BBC as well as Digg and WTVO however I think that the video tells a story, it may not be the proudest story Denmark has to tell but it is probably the truest tourism story, especially if you compare it against commercials like this for Galway, Ireland.

September 15, 2009 Advertising

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Interesting Woodworm cricket equipment ad which I thought was pretty striking. It was on a London Cab and really stood out, pretty crappy photo but you get the idea

February 8, 2008 Advertising